Reviving the golden era

It is odd that as new things get discovered and developed every day, we are walking more down the memory lane, clinging on to things which are now obsolete. It is this emotional hold that some brands have on us, which have led them to be re-branded and re-enter our lives.

Pepsi revived its Mumbai brand Duke earlier this year, re-designed with flavors of ice-cream soda, ginger ale and masala sodas to satiate our ‘drinking’ needs.  Similarly, rival company Coca Cola revived Citra, the then popular clear lemon soda drink. It is this need for familiarity that we seek, which has even led to bringing back the ‘best fake coke’-  Campa Cola back in the soft drink game, already a flourishing drink in the North. Down South, however, people have a taste of their own with their regional brand Kali Cola along with two sub brands Bovonto and Frutang that collectively sell 5000 24-bottle crates a day!

Looks like, in this case, familiarity will never breed contempt. In this age of Mountain Dew, Sprite, Minute Maid and what-not; some nostalgic oldies like Campa Cola, Duke and Citra still make our day. Indeed, the older the brands, the more golden they are.