Soda. That is what the Americans call Pepsi and Coke and all the other aerated drinks. It looks like the Americans have finally woken up to the health ills caused due to consumption of soda and data shows that consumption in USA has gone down for the first time in decades.
Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline. People have finally come to realise that soda is indeed a very unhealthy product and they would do better to keep away. And the good part – they have replaced soda with water. Sale of bottled water has shot up and it is now on track to overtake soda as the largest beverage category in two years, according to at least one industry projection.
Its ironical isn’t it. It is the Americans who made the entire world unhealthy by spreading the habit of soda all over the world and today, it is mending its ways, realizing the health hazards. But we India have become complete addicts to these aerated waters. No wonder the soda companies are putting all their energies in pushing sales in developing countries as they are losing out on their own home turf. If aping the West is the way we live, then its time for us also to stop having soda.