Tata Global rises like 'Himalaya'

Tata Global Beverages is currently the top gainer on the BSE; going on to hit a new high at Rs.189.25.

The market is very happy with the its announcement  - its premium natural mineral water brand ‘Himalayan’, is to enter the USA market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters to distribute and market the brand.

This makes Himalayan  one of the first premium Indian FMCG brands to target the broader American audience . This agreement will give Himalayan the benefit of Talking Rain’s extensive go to market and execution capabilities in the U.S, which synergize well with TGB’s product expertise and marketing capability. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment.

Himalayan is currently available in India and Singapore. The brand recently launched a Sparkling variant in select markets in India and is piloting its flavoured water ‘Orchard Pure’ in the Delhi/NCR region.