Emami said yesterday that it has raised product prices on an average by 4% in the current fiscal to offset the present input cost pressure that will help the company to retain a gross margin of 66-67%.

With this price rise, it does not expect any more pressure in the near future to come on both its gross as well as EBITDA margins.

The company’s long-awaited project Khoj that aims deeper rural reach to retain profitability moment, has also been launched in Uttar Pradesh with the relaxation of lockdown.

The stock is in the green today. The stock, which had closed on Friday at Rs.538.35, opened slightly in the green and soon rose to an intraday day high at Rs.546.75. The 52-week high is at Rs.566.70.