In these times of quarantine, world over, majority people are spending time either on the mobile or in front of the TV, when not working from home. And one big time-pass or should we say, the best escape tool is the all time favourite game, Candy Crush.
King, the company which owns Candy Crush game had 273 million monthly active users in Q1 2020. The game debuted in 2012 with Candy Crush Saga and continues to remain free-to-play with three sequels: Candy Crush Soda Saga, Candy Crush Jelly Saga, and Candy Crush Friends Saga.
King’s games saw more rounds played than in any quarter since the publisher bought the studio in 2016 for $5.9 billion. Not only are a lot of people playing King’s games, but they are playing them a lot.