Radico in high spirits

about 11 days ago
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Radico Khaitan is in the limelight today, rising almost 16% to hit an intraday high at Rs.1185.15, hitting a new high. It continues to trade 15% higher at Rs.1173 levels.

The company, one of the largest spirits companies in India, unveiled two new luxury products in the brown and white spirit categories. Magic Moments Dazzle Vodka, the luxury brand extension of the Company’s flagship brand, Magic Moments Vodka and Royal Ranthambore Heritage CollectionRoyal Crafted Whisky mark the onset of the festival season for Radico Khaitan.

Magic Moments Dazzle Vodka will be available in two variants, i.e. Magic Moments Dazzle Gold and Magic Moments Dazzle Vanilla. The blend is produced from the finest of grains and passes through 7- stage filtration system including carbon, silver, platinum & gold. Royal Ranthambore is crafted from different bespoke Blended Malt Scotch from various regions of Scotland. Scotch grain is also blended to harmonize the Whisky.

With the launch of the product, the brand also rolls out the marketing campaign to reinforce the brand position of being ‘India’s Finest Yet’.

Both Magic Moments Dazzle and Royal Ranthambore will be available in select stores in Delhi, Karnataka, Uttar Pradesh, Goa, Maharashtra, Rajasthan and Haryana in the first phase of launch.

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