"What's in a name? That which we call a rose by any other name would smell as sweet." This is an often quoted dialogue from William Shakespeare's Romeo and Juliet. But looks like Shakespeare might have to rewrite this dialogue had he been alive today and had been a part of India Inc. Companies spend crores in establishing their brand name, creating an equity which is probably its biggest intangible

"What's in a name? That which we call a rose by any other name would smell as sweet." This is an often quoted dialogue from William Shakespeare's Romeo and Juliet. But looks like Shakespeare might have to rewrite this dialogue had he been alive today and had been a part of India Inc.